5/11/09
RE:
njoy Electronic Cigarettes
Dear Valued
njoy Customer,
First, we certainly appreciate your patronage and enthusiasm over the
njoy family of products. We have all been quite pleased with your overwhelming response to this product and recognize you as a very valued customer.
Unfortunately, we must apologize for our current inventory shortages which have resulted in extended delays in your continued purchases of NJOY products. We have recently experienced an interruption in our supply of NJOY Electronic Cigarettes, cartridges and related accessories as a result of the FDA claiming jurisdiction over the product. FDA has detained most shipments of electronic cigarettes and related accessories entering the U.S. for the past several weeks. Their assertion is that nicotine is a drug and the electronic cigarette is a device whose intended use is to deliver that drug. We do not agree with the position or actions of the FDA.
To defend our position of continuing to bring customer like you the first true innovation in a centuries old space, NJOY has enlisted a team of attorneys, scientists, lobbyists, and other experts whose belief is that the FDA has over stepped the bounds of their authority in this detainment action.
We encourage your help to ensure the survival of the e-cigarette as an alternative to traditional tobacco cigarettes that continue to kill 400,000 Americans each and every year. Below is a list of some things you can do to help the cause.
1) Write your Senators and other elected officials. Tell them about your experience with the electronic cigarette. Send it certified mail.
Sample text: "I am a loyal customer of the smoking alternative NJOY, and I have been informed that the FDA has taken the step to bar importation of more products at this time. I want you, as my elected representative/senator in Congress to help me continue to enjoy this product by asking the FDA to remove their detainment order from Customs."
Find out who is your Senator
Find out who is your Congressman
Write President Obama
2) Contact your local newspaper or other media, Tobacco Free Kids, American Lung Association, American Cancer Society and other public health organizations to inform them about your experience with the electronic cigarette.
At this moment, we do not know when shipments are expected to resume. We have supplies of certain replacement cartridges currently available for immediate delivery but those supplies are being rapidly depleted. Once this situation is resolved to our satisfaction, we will enthusiastically support your continued use and support of all the NJOY products and accessories.
We will continue to keep you informed as things develop.
Sincerely,
Mackinaw, LLC
Proud U.S. Distributor for NJOY