Just thinking this morning...
What gives me heart in all of this is the very real possibility that the exponential growth of vaping will affect public opinion (especially the opinion of non-smokers) far more effectively than all of the Antz campaigns and FDA BS ever could.
When I started back in 2010 the average person had no idea what an e-cig was. At this point everyone does, and that exposure is increasingly first hand - family members and friends have taken it up, regular people, known and loved and trusted. (There were a bunch of us at the last wedding that I attended, all ages and including the MOB, all of us well-known to be previous smokers - the response was mostly relaxed, positive and congratulatory. People aren't altogether stupid. They frequently know when to roll their eyes.)
I think poll results like the MSNBC one currently running (87% pro so far) would be consistent in most subcultures in the US - most fortunately, use isn't tightly related to a particular age group or political affiliation or region or lifestyle (unlike, say, Other Substance back in the day, or, say, chewing tobacco). The agitprop can say that they don't help with cessation, but if your spouse or Mom or friend is living proof that it ain't so, and their health is thriving, Antz creds are down the drain. My sense is that the reason we're able to block bad bills in states and smaller districts is that legislators themselves are increasingly getting that kind of positive, everyday exposure. They're not just arguing with activists, they're arguing with their best buddy and their neighbor.
As vaping makes its own good reputation and becomes normative in all sorts of communities, none of which will have been harmed by it, opposing it will lose any political cachet. And that does count.
Whether that can trump the big $$ remains to be seen, but I'm thinking that we do have time on our side in this one. A lot can happen in 4 years. (But I'm not one who believes that public opinion is entirely overlooked by our legislators - that would also be suicide for them, and has been. That sentiment is most strongly held at any point in time by persons whose side has lost elections.)
Anyway, not suggesting that we go all sanguine and relax our efforts; minimizing the clout of our opponents would be suicide. But we may just have a very large percentage of the citizenry on our side already. I think it's going to matter a lot.