Absolutely, marketing is a concern. The crap claims on many e-cig sales sites are just asking for trouble -- and it's coming. Consider the usual untruths and distortions that sellers claim and consider this paragraph on the energy drink:
Your product, ......., is a drug, the
three-page letter reads in part. Its also a new drug and as such cannot be sold without FDA approval. In addition, the FDA said the product is mislabeled since it doesnt include adequate directions for its intended uses.
Now, this energy drink wasn't marketed as a drug. It was an
alternative. Sigh. That is the only way many of us have thought e-cigs should be marketed -- an alternative to the
tobacco cigarette. With this article as insight, that "alternative" idea might not fly.
Thanks for posting this startling bit of news. I find it directly applicable to our e-smoking practice. I personally do not expect the FDA to act differently toward our products. We're a "new drug delivery
device" using untested fluid intended for inhalation, contained in unsafe bottles without proper labeling, and sold to anyone over the Internet.