Luisa inquired
This document is the FDA's explanation for why they've rejected 10 SE applications so far (for cigarettes, smokeless
tobacco, RYO
tobacco and/or paper, which are regulated by Chapter IX).
But more importantly,
this document explains why the FDA has only taken final action on 19 (approving 9 and rejecting 10) of the 4,321 SE applications that were filed with the agency from 2010 to February, 2013.
This document also explains why 69 SE applications were withdrawn by manufacturers (as FDA has demanded a truck load of research/data for each SE product application, and it appears that FDA keeps demanding more and more new data after previous data requests were satisfied).
Although this FDA document has nothing to do with e-cigs at the moment (since e-cigs aren't regulated by Chapter IX), it delineates the process that every e-cig product manufacturer and importer will face (if FDA imposes the deeming regulation) for every single one of their products. Even if FDA extends the 2007 grandfather date to 2013 for e-cigs (to avoid litigation), every e-cig manufacturer and importer would have to file an SE application for every new (i.e. even slightly different) e-cig product (or file a New
tobacco Product application, which has even greater hurdles and costs than SE applications) before it could be legally marketed in the US.
And if an e-cig company sells 5 different flavored products at 3 different nicotine strengths, 15 SE applications would have to be submitted to the FDA. So even if FDA exempts e-cigs from the 2007 date, and even if FDA's regs don't ban/restrict flavorings, nicotine levels, or other characteristics of e-cig products, no more than a few of the thousand plus e-cig products now on the market are likely to be on the market five years from now (if FDA imposes the deeming regulation).
JohnnyRoBato wrote
Precisely.
In an attempt to protect Big Pharma's unsafe and ineffective "smoking cessation" drugs from market competition, the Obama administration's unstated policy has been to prevent ALL new tobacco products from being marketed, which primarily protects cigarette markets and threatens the lives of smokers (and vapers if FDA imposes the deeming reg).