I haven't read thorough all of the posts, so excuse me if this has been said.
Although the scientific studies that have been done to show that ecigs are a safer alternative to smoking have helped, that is not why ecigs are getting this much media coverage now.
Ecigs are getting attention because Bloomberg was caught trying to take away the rights of people using back door politics. He was caught in a lie, plain and simple. Everyone knows that most politicians are untrustworthy, but the leaked documents confirmed Bloombergs underhanded action.
Now, FOX can go after the FDA with the scientific data as support. But that can't be the only way to go at them. They have to show the FDA for what it is- tied in with big Pharma. Big Pharma stands to lose a lot of money if the FDA doesn't enact strong regulation against ecigs. We've already seen the effect ecig sales have had on BT's bottom line.
People will become interested when they have allegations or proof of a dirty politician or a compromised government agency trying to take away their rights. We've already seen the results with regards to Bloombergs actions.
Scientific data is very helpful, but in a support role. If these politicians and agencies true agendas are exposed, then people will listen to the scientific data.
I hope FOX keeps pushing the issues with the FDA. If they do, I believe the FDA would rather back down than risk having FOX, and other news broadcasts, start asking more questions they'd rather not answer.