I'll openly admit it's been many, many years since I have worked on both sides of this proverbial fence; however, it has not been so long ago that I cannot "see,", no pun intended, the isuses on both sides. That having been said, perhaps there is some way I can offer a little insight on the business end of the fence.
One of the biggest expenses for small companies today, as well as what generally pulls them under, is the cost of overhead in general along with shipping costs when providing product versus services. Even the post office is raising rates in order to allow them to remain in competition with delivery services such as UPS, Fed Ex, and Airborne Express along with the up & comer DHL albeit DHL tends to deliver to businesses more frequently than residential customers but when I was working out of my home as a medical transcriptionist, I used DHL services quite frequently because it was the top carrier of the companies I ordered from on a regular basis.
In my years of working both in-house for commercial companies as well as on my own with personal correspondences, I found that the USPS can be less reliable without a tracking order option. A prime example is when I write up thank you notes or send hand-written letters to friends and family. When writing by hand, I always use one of a few dozen different nibs for the various dip pens I own or I use one of the glass dip pens that were hand made in Italy and were gifts from friends who went to Italy on vacation. It is not as easy to write using the glass pens because the nib-section does not have the capacity to change nib sizes causing some of the less-than-perfectly made pens pick up too much ink. It is why a blotter is necessary but any dip pen worth it's weight should pick up the right amount of ink needed to write at least 1-1/2 to 2 lines before requiring another dip into the ink well. This is where my other pens tend to come in handy. There is little need for a blotter as long as I allow the ink to dry before folding it over into an envelope shape or inserting it into a matching envelope where I apply my wax seal on the back using a wicked wax to make the sealing area before pressing the chop I own into the wax to form the Lotus Blossom from an antigue Tibetan seal I have the great fortune to own. Now bear in mind, the post office doesn't care that the ink is scented or that it takes me 10x longer to write out this letter by hand or that I have to be extraordinarily careful because I cannot see the parchment paper I am writing on or the fact I spent some 20mins folding it just so to ensure it is in the shape of an envelope that is approved by the USPS or that I had to wait for the ink to dry to either fold it or to place it within a matching envelope. They don't care that I spent extra time or care to ensure the wax dripping on the back is in the perfect cylindrical shape or I had to wait for the wax to cool to a specific temperature before pressing down with my antigue seal; they don't care that I added a silver or gold dusting (usually gold) to highlight the seal to the point where it shows all the intricate designs of the Lotus Blossom. All they care about is running as many envelopes through their machines as possible so I have to pay a few dollars exra to have my specific letter hand-stamped rather than run through a machine and even more so, HOPE whoever is running the machine will find the sticky note I applied along with the notation the postal worker applied stating that this piece was paid for and requires a separate "hand-stamping" because the wax on the back with my seal is NOT the wax used by the "cheap" glue gun options.
The wax I use is rather expensive and generally only used when the letters I write have some major significance attributed to it. The wax's pigmented color is only created and sold in something like two places in the world; although, I do have store I purchase it from on a regular basis because the wax is not only made from a special and rare pigment but it is also blessed before it is packaged and sent out to the few buyers who use it. I use other wicked waxes for other letters but this one in particular is something I use for special occasions or letters of significant meaning or a significant occurrance that has special meaning. It is worth it to me to pay the extra to have these letters hand stamped rather than risking the destruction of the letter if placed in a production machine to mark it for the USPS rather than hand-stamping. I letters with my seal imprinted on them a couple dozen times a year and the ones with the special wax only go out a few times a year but imagine if I had to send them out by the hundreds each month every month? It is not cheap for me to send out what I do now but I would be in the extra-poor house if I had to send out these by the hundreds or more each month, every month, of every year. It's costly and time-consuming.
In the infamous words of my first accounting professor, "Businesses are in business to make money." Even businesses as great My Freedom Smokes has to make a profit. Chris, his family, his employees, the famlies of his employees, they all have to earn enough to make a living. I cannot hold this against them. They have to eat, pay mortgages, cover utility bills, fuel, and buy stock in which they need to sale in order to stay in business. It is all apart of being in business. Imagine where we would be without the e-liquids and amazing customer service MFS offers? I vaped e-liquids from other companies and let me tell you, they don't come close to the flavors of MFS!
Now, on the other hand as a consumer, I would like the option of ordering small items like empty bottles, an atomizer or two, a cartomizer or two, or other small items like these would be nice to order at a lower price in the yellow bubbled envelopes and that is something MFS can do in the future, that is great; however, I cannot purposefully put this man out of business because it's the only store/company that actually cares about the e-liquids they make, new flavors they create, customer input, and customer care that MFS shows us.
Whenever I place an order from MFS, I do what I can to hold off ordering until I know I can place an order for a couple bottles of e-liquids but that is not always the case because I try to buy as much as I can while there are coupons and then there is the matter of my sole or rather primary income being disability income. I have to order when I have the money and I am sure I have it to spare. This is where the coupon codes come in handy. I hold back as much as I can for as long as I can, short any emergency need for what I've saved, then I use that to place as large of an order as possible when the coupons come around.
At the end of the day, I know how hard it is to keep a business going and it's even more difficult today than it was some 12 years ago when I worked for myself on a larger scale as a medican transcriptionist where I worked as a contractor for a large Mt company who contracted work from a large teaching hospital. We live in a recession that took some 8yrs to come about and our economy will not recover in 2-4 years. It will take a minimum, and that's only with every congressional leader we have working together, to pull this off in 10 years but until we bring back the jobs from overseas and start producing here in the USA along with charging companies who are based in the USA higher tariffs when they send work overseas then bring it back for us to buy here as consumers, we are going to stay in a recession. We aren't making money until we start producing something. Chris at MFS is producing something. MFS is fulfilling a need and at the same time providing a service b/c MFS blends their own flavors. They don't simply buy what's available overseas. They make our customized flavors with the options as to how much nicotine, how much flavoring, how much PG/VG and what size we want to buy IN THEIR STORE! THIS IN AN OF ITSELF IS A STEP IN THE RIGHT DIRECTION AND FOR ONE, I AM PROUD OF CHRIS, HIS EMPLOYEES, & THE BUSINESS IN GENERAL FOR DOING THIS FOR US!
Again, it's a step in the right direction and other companies can learn more than a few things by following his lead.
Short of a loss of quality of MFS e-liquids, I will remain a customer for as long as I am humanly and financially able so, that's all I have to say on the subject; consider it my

worth.
Paise