Ultimately, Selby says, looking at e-cigarettes the way we look at medical
devices is a deeply misguided approach.
"When I look at e-cigarettes as a quit-aid, I think it's probably the wrong headed way for society to go... the question we really need to ask is, how well do e-cigarettes replace combustible cigarettes in the market so that you essentially don't need to have combustibles in the market anymore."
"I think we'll see the Remington effect," said Selby, answering his own question with a reference to what computer word processing did to typewriters. "That's what you want. It's replaced. Gone."