This is the 2nd e liquid I have tried so far. (My first was Altsmoke's Tobacco Altliquid 100% PG) What surprised me about this liquid is that it has more flavor than the Altliquid. Surprising because I hear that 100% VG liquids tend to dull the flavor of a liquid. As for the flavor itself, it's a pleasingly sweet flavor almost reminiscent of cotton candy, but with a hint of vanilla. A bit hard to describe in deep detail, but I can say that it is absolutely delicious. I could see this being my all day vape years from now. Another thing I noticed about this liquid is that, unlike the 100% PG Altliquid, this 100% VG juice doesn't give me that scratchy lump feeling in my throat. Perhaps someone with more experience in vaping can tell me if that might be a PG issue or not. And, last but not least, this juice actually has VAPOR! I thoroughly enjoy vaping a lot more when I can see a decent plume shoot out my mouth and nose. All in all, I'd have to say that this is a great liquid, and a must try for those who want a sweet, but not sickly sweet flavor. 
