Here's the description from the website:
"Longhorn is a rich fire-cured tobacco blend, offering a robust tobacco flavor with exceptional throat hit. The complex blend of fire-cured tobacco coupled with Corojo and Cavendish offers a deep flavor bordering the intensity of a light cigar."
It does have a good throat hit and with the menthol drops that I added it tastes very much like the menthol analogs that I used to smoke. They are giving away a free bottle with purchase.