Well, Hana has a tradition of making the same device in a variety of different materials and finishes. Wouldn't be surprised to see this in a billet aluminum version before long, at a higher price.
Can't blame them on going plastic/less expensive, the market for mass produced, "affordable" TC is about to be owned by the Chinese, and the HEMO space is spoiled for choices, but with a small market. They probably can't survive (or at least thrive) with the old $200+ business model, especially since one of their big selling points in the past is now considered (by more than a few) as a negative, that being locked into Evolv's problematic DNA40.
It also doesn't help that their largest direct competitor (Vapor Shark) is moving down-market as well, and just seemed to have merged with one of their other competitors (VaporFlask) and moved that device down-market as well.