I am a beginner in the ecig department - just purchased my first ever unit a few days ago so I haven't shopped around yet, and thus don't have a huge basis for comparison. That being said, I just purchased the ejuice from the same place I got my ecig (volcano ecigs) and so far, so good. I tried the Milk Chocolate, and my SO got their Mango and the regular Menthol, and so far I like them all. They did have some "coffee" flavors listed, but have not tried those just yet. I also just ordered a few other flavors (Sharks Clove, Aloha Apple, Bluewater Punch and Ono Orange Cream) to redeem the points I earned with my last purchase, and will post an update once I receive and sample those.