http://www.wpxi.com/
videos/news/study-e-cig-vapor-affects-cells-similarly-to/vCXSYn/
Pittsburgh NBC affiliate (Cox), the video version of the Newsy story.
Newsy has some truly sophomoric prose stylists, but this video's production standards are roughly comparable to a big city local network affilaite. Not up to snuff for a national one perhaps, but close enough. The distinction between "cells" and "people" is once again largely ignored (c.f. the difference between poisonINGs and poison center CALLS). Although when you start talking "cancer," I suspect it will matter even less.
Unless something incredibly dramatic happens over the weekend, every editor and producer in the country is giong to want this story. And any jr. high kid who makes YouTube videos could produce it. It's not as if a presenter has to fly somewhere or track down an eyewitness, etc.
Cancer also goes well w/ poison, it's no accident that Newsy puts them together. The timing is masterful. By this time next week, 100 million Americans and perhaps at least that many peoplle all over the world will (think they) know that e-cigarettes cause cancer.
That will in turn create considerable pressure on elected officials to pass indoor/outdoor vaping bans (since tobacco cigarettes were first found to cause cancer in users, then allegedly in bystanders). It will also justify taxing vaping like cigarettes in order to discourage use, plus complensate society for future anticipated costs.
Some state A/Gs may even pre-emptively file suit, at least against the BT-owned vaping firms, in an effort to extract settlements (or at least political limelight).
We might also see a new round of taxes, doorway perimeter distance increases, multi-unit building usage bans, "smoke free" areas, etc.
E-cigarettes might turn out to be the Tobacco Control Industry's savior in terms of funding, prestige, and even a certain form of glamor (insofar as public health can be glamorous).
Tobacco control research and certification might have been getting a tad stale.
Now it's fresh, brand-new .... maybe "re-normalized." Adults won't feel a need to quit. And teens will want to do it.