I have found that since I started "vaping" I am enjoying it much more now with a slow mouth inhale, and then into my lungs most of the time, but if it is a new flavor, or I am just chain vaping, then I may not inhale. I smoked for 23 years and never sucked a cigg straight to my lungs, I always did a mouth to lung hit, and now that I am vaping, I find that I DO inhale much slower...i think it helps with the nicotine absorbtion.keep it in your mouth as long as you can, inhale slow, exhale slow...