Is it time for re-branding?

[WillyZee]

rebranding is not happening unless cigarettes and cigalikes are no longer produced.

The term ecigarette became a reality because the first ecigarettes looked like cigarettes.

rebranding the term ecigarette would be similar to rebranding Kleenex as facial tissue ... not happening while Kleenex is still on the market.

 

[cafecraig]

But most of the country hadn't even seen an "e-cigarette" until all the TV commercials have started coming out, saying that they are made by "tobacco experts," and are to be used by smokers to get their fix, give a precise dose of nic, and showing someone use them in a manner that looks like smoking, all on TV for the children to see. That's how e-cigarettes are being branded. BT is trying to get heavy regulations, because they know they can comply and the small guys couldn't.

We need to re-brand (separate/differentiate APV's from BT e-cigarettes) before Big tobacco gets what they want and regulation is used to force everyone else out (due to not having staffs of lawyers, compliance experts, etc.)

 

[The Cloud Minder]

Why It's Called An 'E-Cigarette' And 'E-Smoking'

Perhaps the OP has a different cutoff than the article author's 25%

 

[The Cloud Minder]

This topic comes up quite often (I'm surprised we've gone this long, usually it's every couple of weeks). Regardless of the thinking regarding changing the terms, the horse is already out of the barn. Doesn't matter what we call it, those who want to vilify the devices will continue to do so.

I have to agree with this, which is why people also use the inane anti-logical term : analog, when actually the use of a PV is the analogous activity.

 

[stevegmu]

E-nic is what I like. PVs have been around before e-cigarettes and used for the other stuff...

 

[The Cloud Minder]

E-nic is what I like. PVs have been around before e-cigarettes and used for the other stuff...

While moderately clever, and you don't have to explain how to pronounce it like a previous poster's "BOVD", it won't work.

First of all, it leaves out a huge chunk of PV users that use 0 nicotine. Secondly, it leaves out what I believe to be one of the best aspects of the whole enchilada : vapor. Not only is the word "vapor" a cooler word than most, the playing with the vapor, whether using it as a breathing controlled delivery of nicotine, or as a way of blowing out Smaug sized clouds, "vapor" is the central truth of what is going on. And thirdly, it reminds people of nicotine. Nicotine, for good or ill, and ironically, does not have a glowing reputation.

I don't know even about PV. I mean, sure, you don't want some stranger sucking down on your vape gear, but is it necessary to stress the "personal", isn't that sort of implied when you arrived with it, (the PV) perhaps even holding it? Isn't that like screaming "Mine!"?

Why not try to co-opt a letter of the alphabet to be associated with it for ever?

Why not when someone asks what it is, you reply, " My V, ... My V, my vaporizor.


Or not,

Seems my ideas are equally dumb.

Call it what you want, Shakespeare, the rose, and any other name stuff, ... Out.

 

[cafecraig]

Not only is the word "vapor" a cooler word than most, the playing with the vapor, whether using it as a breathing controlled delivery of nicotine, or as a way of blowing out Smaug sized clouds, "vapor" is the central truth of what is going on. .

What TCM said. Plus, the "Industry" insiders are already differentiating between "e-cigs" and "vapor products." BT (who is working through the FDA on eliminating all competition from small players) has claimed "e-cigarettes" as their own via mass media.

Due to BT's recent regulatory strategy shift (past 12 mos), I am forced to choose sides here - Vapor, Vapor Products, Vapes.. all more forward-thinking and public-opinion friendly.

I would never outwardly call any of my setups "e-cigarettes." BT has those, they generally don't work as permanent smoking alternatives, and are designed to keep people from leaving combustible cigs and to kill off as much of the smaller faster-growing competition, and most, if not all, of our forum suppliers.

This is a curve that we have to get ahead of, or at least stay on.

 

[bluecat]

Quite frankly it doesn't matter what you call it. The people against it would still be all over it. I would rather the term juice for our liquids change.


Feel free to call it whatever you want. I get more people saying great you quit the smokes with an ecig than people that think they are bad.

 

[cafecraig]

I get more people saying great you quit the smokes with an ecig than people that think they are bad.

I can see this being the case on short Vine, downtown, maybe Cheviot, Norwood, perhaaaaps Gaslight, but I would be surprised if you got those reactions in Hyde Park, Oakley, Mt. Lookout/Tusculum, and up in Mason or Montgomery. Have you vaped inside any restaurants, coffeehouses or bars where smoking is not allowed, in those areas?

 

[WharfRat1976]

I like Vape Box[emoji12]

 

[Auntie Mame]

I think what some are saying is something like this-There are many vehicles. Automobiles, scooters, motorcycles, unicycles, bicycles, go carts, dune buggies and on and on. Ways of getting nicotine is a bit of the same, patches, e-cigarettes, vaporizers and so on. If the vaping community would decide to just left BT become the makers of e-cigarettes, we could use a different term to promote a different image that does not include a past that produced, promoted and got rich off of products that led to illness and death. If you use my original example, BT could be the big, fossil fuel consuming and polluting ways of old, (thus, earning the old term "cigarette") , vapor would represent a cleaner, safer, more environmental friendly method. The key would be to get entire community to agree on the new term!

 

[samturdo]

well this is going to be an unpopular opinion, but e-cigarette is exactly what it is. its a cigarette, but its electronic. "cigarette" cannot be defined as "tobacco cigarette". there are many kinds: tobacco, illegal herbs, etc. an electronic one is a cigarette in function: you suck on it to produce an inhaled substance which is used to satisfy nicotine cravings. it is not a smoking cessation device, its just a different form of smoking. i still consider my self a smoker.

i am not at all in favor of regulating e-cigarette use or devices. the government has no business in peoples personal lives

i have nothing against tobacco use or vapor use. its a person's personal choice. i prefer vapor because its cheaper and healthier.

 

[Krashman Von Stinkputin]

I've heard tell of someone here on ECF referring to his device as his Personal Electronic Nicotine Inhalation System.

Made me feel envy.

 

[dannydestroy]

Vape unit?

 

[Rickajho]

I do wish the people who think starting this thread topic for the 1,247th time would do some basic searching on ECF, find it's already been discussed to death and goes nowhere, and ends with the thread doing a death spiral crash and burn.

 

[shortdraw]

I call it a nicotine inhaler, gives it just a hint of medical merit when you're explaining to someone that you're not smoking anything illegal out of your funky looking pipe thing.

 

[mrfixit]

Well it's called an e cigarette because the original looked like cigarette. Also to attract smokers to the product. It probably wouldn't matter what we choose to name our devices if it looks like smoking and it does by the way the anti smoking folks will still cry wolf ect.. We should be educating the public on exactly what vapping is and doing real studies on how this method had helped thousands of not millions quit tobacco based units.

 

[cafecraig]

I do wish the people who think starting this thread topic for the 1,247th time would do some basic searching on ECF, find it's already been discussed to death and goes nowhere, and ends with the thread doing a death spiral crash and burn.

I am sure at many times, some folks thought it was silly to rename a "horseless carriage" to anything else. After all, people could understand perfectly (with very little explanation) what a horseless carriage did, and it would help sales of the new technology. But at some point, technology advanced so quickly that there became a need to call it something different in order to disassociate the automobile from (some form of) the carriage, for the overall good of the technology.

In this case, BT's strategy has changed versus the past couple years: they are now dragging the term "e-cigarette" purposefully through the mud so that BT and BP can tag-team the FDA into regulating these now-demonized "e-cigarettes" the same way that tobacco is regulated.

"Same as tobacco" regulation of all vapor systems, components and ingredients will kill off most of the suppliers we know. BT will likely be the only one left standing.

By calling APVs the same thing as Blu and Vuse, basically we are saying to the FDA, CDC, WHO, ANTZ, and whole world "okay, sure, we all have the same interests at heart, whatever is fine with BT is fine with the rest of us."

Yeah, it's been beaten like a dead horse, but that doesn't mean we should not continually re-evaluate changing strategies, when our adversaries change theirs.

 

[Keith Jackson]

Where I am from we have wholesale cigarette stores and everyone says I'm going to the cigarette store.

I have never heard anyone say I'm going to the e-cigarette store.

We know what we do so who cares what others call them?

 

[AndriaD]

I am sure at many times, some folks thought it was silly to rename a "horseless carriage" to anything else. After all, people could understand perfectly what a horseless carriage did, and it would help sales of the new technology. But at some point, there became a need to call it something different in order to disassociate automobiles from carriages, for the overall good of the technology.

In this case, BT's strategy has changed versus the past couple years: they are now dragging the term "e-cigarette" purposefully through the mud so that BT and BP can tag-team the FDA into regulating these now-demonized "e-cigarettes" the same way that tobacco is regulated.

"Same as tobacco" regulation of all vapor systems, components and ingredients will kill off most of the suppliers we know. BT will likely be the only one left standing.

Yeah, it's been beaten like a dead horse, but that doesn't mean we should not continually re-evaluate changing strategies, when our adversaries change theirs.

How about this: when "mobile phones" first appeared, they actually communicated via radio, and there was some kind of technology involved that used "cell" or "cellular" in the name. That technology hasn't been used for them in DECADES, but guess what we still call them...

...cell phones?

A group may decide to call something a new name; the entire technology behind that something may change to something completely different... but people are still going to call them what they will. I haven't had a "landline" phone in many years, but because my phone is connected to my house, people still call it a "landline" not a "VOIP" phone.

Andria