I think there are ways to market the fact that many smokers quit cigarettes after taking up e-smoking. Just don't state this practice is for quitting. Say "E-cigs offer smokers a way to step down on their nicotine intake, all the way to no nicotine at all, if they want. In this way, some have found they can successfully stay off tobacco cigarettes."
Wording is everything. If you make a flat statement that e-cigs are for quitting, you will be challenged to prove it.
I've read many e-device Web sites and some stand my hair on end with unprovable claims and downright lies. Ruyan is most cautious -- and that's the way to go. Ruyan even suggests using non-nicotine cartridges. Wonderful statement. They show they are on the side of the citizens using their products. They want buyers to be healthy. E-smoking is a healthy alternative for tobacco cigarette smokers.
Just contrast Ruyan's approach with the outlandish claims found on many other sites. Some sound like snake-oil salesmen. And they won't sell for long in the United States once their e-cigs are noticed. They can't prove what they claim so it's false advertising -- and don't let the door hit you on the way out!
Wording is everything. If you make a flat statement that e-cigs are for quitting, you will be challenged to prove it.
I've read many e-device Web sites and some stand my hair on end with unprovable claims and downright lies. Ruyan is most cautious -- and that's the way to go. Ruyan even suggests using non-nicotine cartridges. Wonderful statement. They show they are on the side of the citizens using their products. They want buyers to be healthy. E-smoking is a healthy alternative for tobacco cigarette smokers.
Just contrast Ruyan's approach with the outlandish claims found on many other sites. Some sound like snake-oil salesmen. And they won't sell for long in the United States once their e-cigs are noticed. They can't prove what they claim so it's false advertising -- and don't let the door hit you on the way out!