It is an electronic cigarette. If you have a SD or GG or other
mod where the thing is bigger than your hand, than ok you are free too call it whatever you want and get away with it.
When you are going to use a 901, Pen-style, mini, super duper mini, or whatever it is, that is small and replicates the same basic shape as a real cigarette, I'm sorry but going around saying this is my personal nicotine inhaler isn't going to fool anybody. If it looks like a cigarette, performs the same action as a cigarette, looks to bystanders like a cigarette, and serves the same exact purpose as a cigarette, how can you not call it a cigarette?
Sure it is easy to point the finger at the initial suppliers and call them stupid and greedy for ever naming
our devices e-cigs (gasp.). The name of this forum is e-cigarette-forum. Some models look EXACTLY like a cigarette (8084). Even as there are a ton of new vendors trying to start businesses every day, I have yet to see one called personalvaporizer-shop or nicotineinhalertreats or anything of the sort. Why? Because nobody will have any idea what the hell it is you sell, unless they came to this specific website first and put in a few hours of research. Not good for business IMO.
You really expected the manufacturers and first supplier's of these products to call them anything but electronic cigarettes? If that did happen. I would bet this forum would be 95% smaller if it even existed under a different name. The useage of these devices would be far less prevalent, and most of us would still be sucking down analogs like it was nobody's business. I guess some would be chewing Nicorette for a few weeks.
My point is sure, the word cigarette has horrible connotations attached to it in this overly society that we all live in today. However, without that word being used for e-cigs or whatever you want to call them now, most of us wouldn't have heard about it, or taken it half as seriously.