Lorillard CEO interview about Blu Aquisition

[TomCatt]

http://www.virtual-strategy.com/2012/05/23/lorillard-tobacco-ceo-speaks-e-cigarette-acquisition

 

[NorthOfAtlanta]

I like his attitude he seems to understand harm reduction and a lot of the problems we are having with the state and local governments trying to regulate vaping out of existence.

 

[CJsKee]

This is an excellent interview! Agree with NOA that Mr. Kessler has great insight into FDA and is actually more concerned with state and local regulations "jumping the gun", so to speak. That Mr. Kessler is a believer in harm reduction and is truly excited about the future of e-cigs can only help. Color me impressed

 

[Petrodus]

I'm impressed ... (not surprised)
He seems to be very informed and focused on all the major issues
AND will be very pro-active.

 

[malcolm]

Great interview, gives a good understanding of what blue plans to do. It only makes sense after they spent $135 mil
I for see blue technically advancing their units and working with the FDA to control juice and distrubute everywhere
where it leaves everyone else we will see

 

[panachronic]

Excellent link, thanks for posting it! I like the cut of this guy's jib.

 

[DC2]

He said everything right, and he clearly has a finger on the pulse of the electronic cigarette community.
Unfortunately, he was not asked the only questions I think needed to be asked: Flavors? Refilling?

 

[spaceballsrules]

OP Thanks for posting that. I am happy to see that someone who is familiar with e-cigs has taken the reins on this. Finally, vapers have BT on their side. I like the prospects of a better product and informed legislation.

He said everything right, and he clearly has a finger on the pulse of the electronic cigarette community.
Unfortunately, he was not asked the only questions I think needed to be asked: Flavors? Refilling?

I am sure that Lorillard will continue to push tobacco, just in juice form, and they will actually be able to call their Newport flavor NEWPORT.

 

[Neloish]

WOW I really like this guy, he really helped me get a idea on the direction that they are going with ecigs, and I like it! The fact that they do not want to kill the small vendors and that they admit that Blu is 15% where it needs to be is super encouraging!

 

[TennDave]

The video interview is here: Lorillard Tobacco CEO on Blu Cigs Purchase, Plans for the future (Video) | Vaping News, Tech and Opinion

 

[TomCatt]

Thanks Dave!