I think that company's choice to stop using food coloring is in reaction to so many ill-informed people talking about colored juices "dying your lungs" (THE SKY IS FALLING!!!). The fact some of their juices are colored will make some people decide not to try their juices at all, thus hurting their business. They are making an effort not to isolate any potential customers so they can make money. There are some people who will not try Pluid because it is colored but the difference is, while I'm sure MR enjoys the extra income he gains from the sales of Pluid, he's not going to get rich from it. Also, since he's working so hard trying to keep up with demand and still falling short, the few people who don't buy colored juices because of the "dangers' of food coloring aren't going to hurt his business in the least. Of course, that's just my opinion and I could very well be WAY off base!
i am under the impression you are vaping to reduce health hazards.
the removal of coloring may not be a bad thing tbh. what is the purpose of adding something that adds no flavor, but can have the potential to cause problems?
food coloring effects - Google Scholar
do the research. id prefer no food coloring myself.
