While I agree that it's pretty clear where her sentiments lie, it's also the case that science is science - either it's accurate, or it isn't, no matter who funds it.
It might be a prudent move for e-cigarettes as a whole to pull flavours with some evidence of harm. Shows we're regulating ourselves, does it not?
Studies can be manipulated to read well for the sponsor. For example, the eliquid was applied to the cultures directly instead of vaporized. There is no corresponding study on the effect vaporization has on cinnamaldehyde, nor any study showing the degree of absorption of said compound by the respiratory system. It is still science, but is it
good science?
If you think that the NIH/FDA will look at this action and say to themselves, "Gee, electronic cigarette e-liquid manufacturers are self-regulating. I guess we can all go home and sleep well knowing that.", then I've got a bridge to sell you. If anything, this study will be used to enact such strict regulation that small vendors will be forced out of the market. We are on the cusp of seeing the demise of the small merchant in favor of corporations that have the assets and legal teams to comply with said regulations (I'll just let you infer which types of corporations already have such commodities). Any study which is funded by known anti-vaping entities and whose conclusions are strictly in-line with their policy should be very closely scrutinized.
This is a matter of degrees of risk. Nicotine is also known to be cytotoxic, yet Mt. Baker continues to sell liquids containing it. If they felt it to be prudent to act, I certainly would have preferred a disclaimer for their cinnamon-containing products, not an outright discontinuation. This type of knee-jerk reaction is wholly uncalled for. There have already been previous studies on cinnamon containing e-liquids, including
one by Dr. Farsalinos, a known pro-vaping advocate. His (unfortunately only) sample of a cinnamon flavored eliquid did, in fact, show cytotoxic potential. But, it was at least an order of magnitude less risk than cigarette smoke (which isn't saying much) and barely met the scientific criteria for cytotoxicity. So why was
this study weighted such that immediate action needed to be taken? The research is not even published yet.