This is why EM needs a US distributor. There is a lot if interest in EM's new products - LR attys, 510 cartos, the Stick and the Riva - and the pricing is great, but a $35 minimum order and $15 shipping put off a lot of people who just want to try out something new. A lot of people don't have a minimum of $50 to spend on ecig stuff at one time, let alone to spend on new products that will take 1-2 weeks to arrive and that they may not even like.
Don't get me wrong, I like EM. I like my indulgence and I like the fact that EM is active in the forums, listens to customers, and is trying to get new stuff out there for reasonable prices. But the high shipping charges and inconvenience of waiting for shipping keeps me from ordering from you on a regular basis. I can assure you it is keeping other potential customers from trying your products in the first place.
I really think it is in your best interest to actively seek out a US distributor for your products. Maybe contact some established suppliers - particularly smaller shops who don't have many products yet - and try to work something out. By finding someone who already has a web store with CC processing set up, it would be easier for everyone involved. Perhaps you could do the first order on a commission basis so they wouldn't have to front a large sum for the initial stock. Additional stock orders should have a bulk distributor discount. The distributor wins by making a reasonable markup on sales, EM wins by making their products more easily available (and almost certainly moving a lot more of them), and the customers win by getting cheaper, faster shipping and no order minimums.
Please take this into consideration.