At least they mentioned that they contain NO
tobacco.
As for the sexy ads and the glamorizing of ecigs......I use mine simply as a tool, like I woud use my microwave, etc. so I really can't comment on that. The furthest I ever went was to
buy a pouch to keep it in when I'm out......I mean, I REALLY don't care what my ecig looks like, any more than I care about what my coffeemaker looks like.

I just want it to work good.
I know that some people still think holding an analog can be glamorous, but watching my mom gasp for breath w/COPD is hardly glamorous.
Perceptions are weird, we can't fix that stuff.
I think there will be some regulation, etc. and that as time passes, a lot of this will straighten itself out. Right now ecigs are like pink elephants or something, they have everyone's attention, but they are really not that exotic.
And eventually, I actually things will get BETTER for us, not worse, as they become part of the normal landscape.