My friend in another state, a 1 1/2 pack per day smoker, received his ultimate ultimatum kit today, along with various cartos and juices, extra batteries, etc. He screwed on an orange juice carto as we spoke on the phone and got it going.......... wasn't crazy about the flavor but didn't hate it either. He's stocked with many different flavors, and I told him it's now a matter of finding the ones that work for him. I'm so proud of him!