I'll happily pay $0.77/ml for a
juice I like. Even if I go through 5mls a day that's still half the price I was paying for a pack of cigs ($6.35/pk) every day.
And it's certainly a lot cheaper than the cancer or COPD treatments I'd be looking forward to without good juices.
Price depends on quality for me. I'd never pay more than a about $5 for a burger at a fast food joint. But every time I go to NYC I happily pay $26 for a Black label Burger at Minetta Tavern because to me, it's worth it.
I don't know how much time Grimm's put into developing the
juice or how much the ingredients and other overhead costs him to make it so I'm in no place to judge whether what he'll be charging is fair or not.
If it's worth the price he's charging to me, I'll
buy it. If not, I won't. Simple as that. Either way, there won't be any hard feelings. I don't get mad at Lamborghini for making their cars so much more expensive than I'm willing (or able) to pay.