My connection at njoy promised me some free samples of these. I'll issue a full report once I've taken them for a test drive.
First frame looks like you![]()
I really liked the advocacy notes sprinkled throughout the video. Nicely done.
Otherwise, nice visuals and overall a good video, but the whole "artiste" attitude is really not my style...
NJoy has, in my view, accomplished a fairly impressive feat over the course of the past six months: they've completely changed their corporate philosophy, in a way that actually appears genuine and not contrived. They probably have some work left to do in order to win back the respect of the vapers and vaping advocates whose enmity they earned (for good reason) with their previous antics, but they're certainly off to a good start.
Interestingly, my impression is that there has been no change in corporate philosophy at all. Njoy, from the top, believe they can "end the use of combustable tobacco" - this is (I'm informed) their corporate mantra, as it were.
Maybe it would be more apropos to say they've adopted a different set of tactics in pursuit of the same strategic goal.
I certainly hope they expand their offerings also, as none of the flavors presented would be of any interest to me for a purchase...but that's due to my own vape flavor preferences.
But for their first foray into the product class, they could've done a whole lot worse.
Absolutely, I realize that I'm a DIY snob....nobody can make a flavor as good as mine...
Their Single Malt Scotch flavor is inviting, but $8 for 10mL has kept me from ordering....(yet)...![]()