Thanks sporty! Found their website:
Vape Lounge, LLC
They don't have an online store yet, but had a PDF w/their pricing. The liquid prices are a little better than Vaporescence, but I'm a little skeptical of the colorings I see in the photos of the juices (though it could just be lighting/camera, etc.). The hardware is about in line with most suppliers, but there are a handful now with better pricing.
Also, they have a fake GoDaddy.com certification on the front page, which also gives me pause, but perhaps it's a placeholder while they ramp up the online store. I like to give the benefit of the doubt, especially since they're new and all.
I definitely want to check it out too, and discuss these things with them, etc. I love that there's another B&M store, and hope it's a sign of things to come!