Ive been a smoker for 5 years, and after hearing about e-cigs, figured it was finally a time to give it a try. My friend whos tried nearly every brand on the market recommended Joy Flavor and have to say I was pretty impressed! The flavor actually tastes like natural tobacco, and the menthol flavor (they call it Cool Cool on their website) isnt bad either, even though Ive never been a fan of menthol cigs. Wish it was carried in some stores closer to me, though.