Depending on how much you smoke, nicotine levels will vary. Hubby loves 36mg - he was a 2.5 pack a day marlboro red smoker. I only need 16-24mg coming from a pack and half a day of parliament lites. Order a few different flavors and strengths. If you give Steve a call, he will even put together a snack pack of varying strengths and flavors for ya. Seriously, give him a call.