Personally I feel its how long you let it steep, I like mine more on the fresher side then steeped a long time, but that's just me, others may like the opposite. I use to buy the 100l bottles but found once it steeps to long it changes and isnt as good as when fresher as I do with most all of my juice, but there is a few that I find the opposite with and like to steep longer, but for the Boba's and GJ I like mine more on the fresh side. Just me wigglr