Easy decision for njoy to get on board with this. As they recently secured $75 million in investment dollars. We were all wondering how the big e-cig companies and BT e-cigs would impact the industry. The big companies will have no reason to fight for us (unless vaping as a whole would be banned). They can afford the regulation and license requirements, its an easy decision for them, as this will lessen their competition. link here E-cigarette brands back MHRA plans for medical regulation