Almost an unfair advantage for BT. What is stopping them from threatening stores with no Marlboros, Camels, Winstons, etc. unless they sell their respective ecigs?And to think just two years ago they received funding valuing the company at 1 billion dollars !
If i recall correctly they were in talks to sell to Lorillard in 2012, before Lorillard bought Blu instead for $ 135 million.
It was always gonna be difficult for njoy to retain their market share when BT moved into the cigalike market in 2012/2013. Reynolds went from nothing to over 30% of the market in less than a year. Altria is making huge inroads too with their Mark Ten brand. BT has a huge built-in advantage with their distribution network and ddep pockets.
Hate to say it, but if I ran a big tobacco company (and the aforementioned was actually legal), I would fight for a certain percentage of ecigs being mandatory with every cigarette order.