+1 for samples being a big reason I have ordered some flavors. Applewood sounded gross to me (I was thinking applewood bacon) but I loved it when I got the sample so I ordered more. I have given samples of juice that I don't use (tobaccos mostly) to people who want to try vaping. So far, 3 people have had me order more for them based on the samples.
Cost of samples is always counteracted by sales but another factor is return business. That is why grocery stores have people giving out samples and new restaurants have coupons for free dinners. It gets people to buy what they sampled but it also gets people to try other things and return time and time again. Works for juice too. FSUSA is now my only supplier for my daily vapes. The samples get me to buy new flavors and the customer service keeps me coming back for more. And the sales don't hurt either.
I am sure that Dave and all of the folks at FSUSA will continue to satisfy customers in any way they can. That is what they do and they do it well.
