A fairly decent opinion article from the NY Times, which is rather unusual as they tend to push the FUD. It still has some major problems with the facts, but it's not too bad considering the source:
http://www.nytimes.com/2015/01/19/opinion/will-the-fda-kill-off-e-cigs.html
http://www.nytimes.com/2015/01/19/opinion/will-the-fda-kill-off-e-cigs.html
Consider the complexity. The proposal has some useful provisions, such as a ban on sale to minors and a requirement to disclose ingredients. But the proposal would also push e-cigarettes into the hugely burdensome regulatory framework that Congress set up for any new tobacco product.
That would be a mistake. To appreciate the extent of the unnecessary burden, consider pre-market review. Companies would have to demonstrate not only that each specific product was beneficial to intended users (adult smokers), but they would also have to show the consequences to teens and nonsmokers. Gathering these data would be vastly time consuming and expensive: According to the agencys own estimates, conducting the necessary scientific investigations and preparing a pre-market application would take on average more than 5,000 hours and cost more than $300,000.