Not to call them luddites per-se as
vaping is part technology, but there has to be a way for them to legally reach the non-technological demographic.
It will be interesting to see if there is a reaction from the ANTZ(in NZ) to this.
From the article it looks like they faced a lot of self-regulation within the advertisement community. What isn't mentioned was the how. Not mentioned for obvious reasons as from all appearances with prior attempts people would then try to block it.
They either lucked out and found a media outlet willing to give them a chance or they found a loophole.
Possibly Australia could try to do the same?
Yeah I saw an ad for Cosmic corner (e-cig retailer) on the back of a bus on my commute today. Bit of a surprise really but can only be a good thing?
In the U.S. depending upon where you are public transit advertisements face normal advertising regulation at the federal and state level and some systems, usually the larger ones, have their own self-regulating criteria for acceptable advertising.
It isn't uncommon to have someone put up provocative advertising stating the first amendment (Free Speech.) and then hear that it was removed due to complaints. Usually Pro/Anti-Israel and PETA ads end up in the news, as an example.
In theory I could see SFATA and CASAA getting ads approved under free speech in some transit systems as they generally aren't advertising a product, just a cause. On the other hand businesses would get slapped with the self-regulation or categorized under tobacco advertising; where it'd probably take litigation to bypass that. - Whether or not that litigation would be feasible is another matter all together. IANAL.
