I've been buying from V4L for 7 months now (since I quit smoking) and exclusively for the last 6 (everyone has to play the field), and I wanted to add a little perspective to the board here of how far, how fast things have changed for V4L.
First order: July 16, order #2435 (TWO-THOUSAND-FOUR-HUNDRED-THIRTY-FIVE), Steve and Mrs. King were the only employees.
21 days later: August 7, order number 2769 (wow, 334 orders in less than a month, I'm sure Steve and the missus were thrilled!)
At this time, V4L had roughly 15 flavors, if memory serves.
October 8th, order number 5010, 2200 orders in 62 days, things are really picking up!
<Fast forward to the last month>
January 6, 2010: order number 14533, that's 9500 orders in 3 months time, and V4L now offers over 80 flavors in 5 different strengths
February 2, 2010: order 19693: almost 5200 orders in ONE MONTH, 7 (perhaps more) employees, one of which is living in China for Quality Control!
My point is that they've got a few growing pains that they're going to have to work through before this becomes the perfect, well-oiled machine that i believe it will. I know we're all anxious to get our new flavors/batteries/etc, but try and keep a little bit of perspective when your order takes 5 days from the time you hit enter to the time you're vaping your favorites. or when it takes Steve or Mark more than 10 minutes to call you back. How many companies do you know of that are this committed to customer service, anyway?
Before I get flamed, I am well aware that V4L is a business, and not a fan club, but this is a niche market, and more of a cottage industry than I think any of us give it credit for.
<terribly sorry I ran on and on, but I had a kinda crap day at work>
First order: July 16, order #2435 (TWO-THOUSAND-FOUR-HUNDRED-THIRTY-FIVE), Steve and Mrs. King were the only employees.
21 days later: August 7, order number 2769 (wow, 334 orders in less than a month, I'm sure Steve and the missus were thrilled!)
At this time, V4L had roughly 15 flavors, if memory serves.
October 8th, order number 5010, 2200 orders in 62 days, things are really picking up!
<Fast forward to the last month>
January 6, 2010: order number 14533, that's 9500 orders in 3 months time, and V4L now offers over 80 flavors in 5 different strengths
February 2, 2010: order 19693: almost 5200 orders in ONE MONTH, 7 (perhaps more) employees, one of which is living in China for Quality Control!
My point is that they've got a few growing pains that they're going to have to work through before this becomes the perfect, well-oiled machine that i believe it will. I know we're all anxious to get our new flavors/batteries/etc, but try and keep a little bit of perspective when your order takes 5 days from the time you hit enter to the time you're vaping your favorites. or when it takes Steve or Mark more than 10 minutes to call you back. How many companies do you know of that are this committed to customer service, anyway?
Before I get flamed, I am well aware that V4L is a business, and not a fan club, but this is a niche market, and more of a cottage industry than I think any of us give it credit for.
<terribly sorry I ran on and on, but I had a kinda crap day at work>
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) but especially in the earlier days when Steve was hammering these orders out at lightening speed (at risk to his own health, I'm sure!). Remember when we were all telling him to SLOW DOWN! With the quantity of product that he is working with and the midnight telephone calls, I think we all need to relax a bit. We know we'll get our goodies, and more, within an exceptionally reasonable time, Steve stands behind his product now just like he always has and his efforts to keep us all SMILIN' are still second to none. 
