Please... take this company public.

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yano_jl

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Dec 11, 2009
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I would love to be a shareholder in this company. I believe in (and use) the product. The management team seems to be spot-on; growing the company in directions indicated by consumer feedback. And the operations: often times my products ship the same day as my order. So far so good.

I'll just keep checking back for an announcement of the IPO.

(C'mon Steve, we could visit Leaford von Shenzen in the corporate jet.)
 

Garblesnarf

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Feb 27, 2010
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I'm an accountant.

While it would be a good investment, it doesn't make sense from their point. They don't need any additional working capital to produce such a low cost item. They could easily afford to keep the company as a privately held S-Corporation and even purchase half of the factory in China (granting exclusive production) without the need to sell shares.

In fact, there are a lot of added benefits to staying in niche mode rather than going big. There's less attention from large scale competitors that could sink them in productivity alone (IE Walmart effect). And even with public options they may not have the ability to compete on the scale they'd be forced into. There's also the concern of taking action solely for the shareholders benefit over the consumer's at that point. You have to play with P/L figures and balance Asset / Liability ratios that they don't have to mess with now.

Small business is good. It's where real money, work, and quality is produced.
 

Adrenalynn

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Dec 5, 2009
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A mez round and subsequent public offering of some form is great if your growth is outstripping your cashflow due to short payment terms and you need to fund long-term growth.

V4L is literally experiencing exponential growth (see my work and others in the "by the numbers" thread), and the ecig factories offer notoriously bad terms historically. So I don't think it's an inherently "bad idea". Neither you nor I, I presume, have their cashflow statement handy. ;)
 

BohNeR

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Oct 30, 2009
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NO, NO, NO!!!!!!!!

Once companies become public they stop caring about their customers and start caring about their shareholders.

Excellent case in point: Ebay

I agree... As a public company, your number 1 obligation goes to the shareholders, not the customers, and the main goal is to make as much money as possible, even if it comes to sacrificing product quality and service.

Trust me, going public is the worst thing that V4L can do from a customer standpoint.
 
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