PR news as tobacco advertising

[trying]

What would become of the E-cigarette PR that masquerades as news stories, many of which are cited in this forum, under the restrictions of tobacco advertising ?
Beyond that how would E-cigarettes be promoted ?

 

[MoonRose]

They will be marketed as a smoke-free alternative to tobacco cigarettes. Beyond that, I don't know how much more can be said that won't infringe on the FDA's rants on what constitute a drug delivery system and what doesn't.

 

[alisab]

I am in PR and there are a lot of news stories I could get for any vendor on here that wanted to get national attention.

 

[Stubby]

One thing that would immediately happen is the TV commercials would stop. I see them a lot in my area on late night TV. Of course it would also make it illegal to sell to minors, but that's likely more academic at this point, but no need for local or state legislators to get involved.

 

[rothenbj]

Without the liquid, there is no tobacco product. Zero nic liquid, not a tobacco product. I see no legitimate way they could stop advertising properly designed. Of course there are paraphernalia laws that are largely ignored so who knows. If they can regulate PV use indoors because it looks like smoking, anything's possible.

 

[alisab]

There are a lot of different approaches - News content is extremely effective advertising, I call it long form advertising and it is perfect for this industry. This is my specialty in PR.

 

[trying]

I have never seen a PR tobacco news story and I would expect there is a good reason tobacco companies do not use these.

We all know about no tobacco ads on TV and radio and I think there are restrictions on the internet as well or we would be getting blitzed by tobacco ads.