This is From The News Article....What are your thoughts?
Is it possible for any one electronic cigarette to dominate the entire electronic cigarette industry? The answer is yes and the company that may be best positioned to establish that dominance is none other that the worlds largest tobacco company, Altria.
ECCR sources have learned that Altria has been secretly negotiating to purchase what the FDA has referred to as the predicate product, meaning an e-cigarette device that was sold in the United States before February 15, 2007. Sources likewise confirm that those negotiations included a seven figure offer to buy the predicate product.
While the majority of the industry, and the FDA itself, were unaware if the predicate product even truly existed, Altria understood the implications of the predicate product and assigned a team to determine its whereabouts and ownership. They were successful in identifying the product and then made contact with the owner or owners in December of 2014.
Negotiations for the predicate product began in December 2014.
Negotiations were held in Pennsylvania and Virginia but we are told that little progress has been made thus far and it is possible that other suitors have become involved in the race to possess the enigmatic predicate product. The possibilities and ramifications are enormous and it is possible that Imperial Tobacco (owner of Blu Cigs), RJ Reynolds (owner of the Vuse), Electronic Cigarettes International Group Ltd or any of a handful of other major players will be very interested in the outcome.
The significance of possessing the predicate product cannot be overstated. The holder of the predicate product will enjoy a path to market that will not be available to any competitor, which in turn, may actually limit the ability of a competitor to bring a product to market at all.
In fact, it is probable that more than 90% of current e-cigarette brands and possibly all e-liquid vendors will be unable to afford the lengthy and expensive FDA new product submission process and will simply cease operation. Popular high powered box mods, tank systems and RDAs will have to spend millions to receive FDA approval, a proposition that will likely be unattainable for most. The ramifications of this will have serious consequences for 30,000 vape shops that rely on a variety of vendors.
Imagine the entire electronic cigarette industry being limited to a select few products. It could happen. The best products may be able to sell to larger concerns. If a powerful business interest decides to take on the cause of financially backing popular e-cigarette products through the FDA approval process it may preserve a number of vape shops and provide vapers with more options but keep in mind that new product approval in the tobacco category, historically, may take years to achieve.
The owner or owners of the predicate product are unknown, as is the exact nature and form of the product. We can confirm that the predicate product exists and that it was first sold commercially in Pennsylvania in 2006. We are working feverishly to obtain further details and you can expect new developments to be released as they happen. ECCR will continue to have unprecedented inside access to a negotiations that would impact one of the hottest and fastest growing industries in the world.
How does this affect you? Try not to get too used to your mod and favorite flavored ejuice. Cloud chasers may just have to find another sport. The predicate product actually exists and it could change everything for the e-cigarette industry.
This is an ongoing development and ECCR has exclusive access to credible sources. We will be following this intently in the coming days. We have a number of exclusive details to share at this time, beginning when this all started last April, 2014.
Source: http://www.electroniccigaretteconsumerreviews.com/predicate-product-exists-altria-in-negotiations-to-acquire/
Is it possible for any one electronic cigarette to dominate the entire electronic cigarette industry? The answer is yes and the company that may be best positioned to establish that dominance is none other that the worlds largest tobacco company, Altria.
ECCR sources have learned that Altria has been secretly negotiating to purchase what the FDA has referred to as the predicate product, meaning an e-cigarette device that was sold in the United States before February 15, 2007. Sources likewise confirm that those negotiations included a seven figure offer to buy the predicate product.
While the majority of the industry, and the FDA itself, were unaware if the predicate product even truly existed, Altria understood the implications of the predicate product and assigned a team to determine its whereabouts and ownership. They were successful in identifying the product and then made contact with the owner or owners in December of 2014.
Negotiations for the predicate product began in December 2014.
Negotiations were held in Pennsylvania and Virginia but we are told that little progress has been made thus far and it is possible that other suitors have become involved in the race to possess the enigmatic predicate product. The possibilities and ramifications are enormous and it is possible that Imperial Tobacco (owner of Blu Cigs), RJ Reynolds (owner of the Vuse), Electronic Cigarettes International Group Ltd or any of a handful of other major players will be very interested in the outcome.
The significance of possessing the predicate product cannot be overstated. The holder of the predicate product will enjoy a path to market that will not be available to any competitor, which in turn, may actually limit the ability of a competitor to bring a product to market at all.
In fact, it is probable that more than 90% of current e-cigarette brands and possibly all e-liquid vendors will be unable to afford the lengthy and expensive FDA new product submission process and will simply cease operation. Popular high powered box mods, tank systems and RDAs will have to spend millions to receive FDA approval, a proposition that will likely be unattainable for most. The ramifications of this will have serious consequences for 30,000 vape shops that rely on a variety of vendors.
Imagine the entire electronic cigarette industry being limited to a select few products. It could happen. The best products may be able to sell to larger concerns. If a powerful business interest decides to take on the cause of financially backing popular e-cigarette products through the FDA approval process it may preserve a number of vape shops and provide vapers with more options but keep in mind that new product approval in the tobacco category, historically, may take years to achieve.
The owner or owners of the predicate product are unknown, as is the exact nature and form of the product. We can confirm that the predicate product exists and that it was first sold commercially in Pennsylvania in 2006. We are working feverishly to obtain further details and you can expect new developments to be released as they happen. ECCR will continue to have unprecedented inside access to a negotiations that would impact one of the hottest and fastest growing industries in the world.
How does this affect you? Try not to get too used to your mod and favorite flavored ejuice. Cloud chasers may just have to find another sport. The predicate product actually exists and it could change everything for the e-cigarette industry.
This is an ongoing development and ECCR has exclusive access to credible sources. We will be following this intently in the coming days. We have a number of exclusive details to share at this time, beginning when this all started last April, 2014.
Source: http://www.electroniccigaretteconsumerreviews.com/predicate-product-exists-altria-in-negotiations-to-acquire/
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