Okay, let me update this and help clarify what's going on with the Premium Line and spread some news about Raf-a-licious.
Firstly, Raf-a-licious will NOT be back. The price has become insane by way of the flavoring company and will not be arriving. To frame this so we can be clear we'll use a loose example. Lets say all the flavorings I get are averaged out to boil down to 1 dollar per gallon (this obviously isn't the case but we're using small base numbers so you can see why it gets silly). Alone each flavoring has a standard price and all are different from the rest but on the average it boils down to 1 buck per gallon. Now with the recent price hikes to Irish Cream and Christy's Cappuccino have raised the average to 1.25 per gallon, a sizable increase but deliverable, especially with the "Premium Line" to help offset the cost.
Now we add in the new raf-a-licious prices where bulk sizes have been taken out and lower sizes have been increased in price. Now it takes 4 times the amount of money to get 1/2 as much. With the new prices adding in Raf-a-licious to the average (and it is not bought quite as well as our leader liquids) it bumps the average up for just one juice. The reality is it is even more than that when you factor in current sales, number of juices in our line-up, sales potential, and availability.
We will not be offering Raf-a-licious not only because of the price but because this sets a horrible standard with which other supply companies might follow. By giving them the money to provide the flavoring we are accepting this type of business practice and it just isn't a sustainable system. Trust me, you do not want to see this type of pricing increase catch on. It is basic greed, they have seen an upswing in these particular flavors and are trying to play a numbers game with our community. Just because you can charge more for a product doesn't mean that you necessarily should, all things staying the same.
If this company ever reverts back to near their old pricing Raf-a-licious may come back but until then it will not be on our shelves.