I call nearly 300% a major margin. A $1500 investment for 50 of these devices in a nation that has sold literally millions upon millions of ecigs last year is hardly risky.
Those selfsame lavatube clone wannabes sell for $30 in China. Maybe you should visit Alibaba.com before you deem that what you are saying is 100% truth. $89 for a cheap (as low as) $30 product goes down in my book as a complete ripoff...
Call it a VERSA, call it a Lavatube, call it Sheila; it's the same stats with a different description (minus the shutoff times, which could be a simple case of mistranslation). I literally couldn't pay you to be more mistaken. Oh and the one I'm about to link is 18500 batteries (1500 mah compared to the somehow 18500 with 1400mah batteries the VERSA has) for a maximum of $38 which only confirms that the VERSA is closer to the $30 price since the VERSA has a weaker battery.
Getting extra stuff doesn't reduce the price it just gives you extra stuff, and in this case, FREE STUFF (from the original equipment manufacturer) nonetheless. It still costs $89 (for a less than $30 investment. It's a ripoff) out of your credit card/bank account. Besides, I have advocated for the Vivi Nova in the past but now the E1-V is better and it's not half as ugly and it comes with the adapter you need to make it streamline an EGO Twist for free. Get with the program, buddy. The difference between the VERSA and the "lavatube" I am posting is a little bit of shipping (which dollars or pounds to the chinese yuan are not even comparable thanks to American politics of outsourcing manufacturing jobs while generating a currency war, but that's another story) and a 2 week wait while it arrives by boat.
Proof here:
2012 New Variable Voltage Cigarettes Lava Tube - Buy Powerful Technique Lava Tube,Lava Tube Mod,E Cigarette Product on Alibaba.com
Before you go believing that American companies are so awesome please take a look at their source and reveal the fact that they are just re-wrapping a product as their own and making a ton of money off of you. At the end of the day that is what businesses are designed to do. They are amoral profit generatiing machines that make their fortunes off the backs of everyone else. (History lesson warning!) It is for that very reason that in Feudal Japan merchants were considered the second lowest class of people (entertainers, prostitutes, day laborers and servants, and the thieves, beggars and hereditary outcasts were the lowest) for they did very little for their money. Even though they were often richer than classes above them, they had no political power and their marriage into higher classes (to gain upward mobility) was highly policed. I think (personally), in this, the Japanese were right.