Seems like several THR advocates are more interested in criticizing Public Health England than in achieving a scientific and public health consensus in support of
vaping (for cigarette smokers).
The only reason PHE cited the advertising ban was because it is being imposed by the EU TPD on ALL EU countries.
The reasons PHE endorsed an e-cig sales ban to minors is exactly the same reasons I (and many others) have been urging states to ban the sale of e-cigs to minors. While many/most US state laws also ban proxy purchases of tobacco and e-cigs (by adults) for minors, the vast majority of vapers (and the entire vaping industry) have endorsed those laws since 2009.
Also please note that in 30 years of campaigning for laws banning cigarette sales to minors, I've never heard of a parent being charged with purchasing a tobacco product (or an e-cig) for their minor child.
Although the scientific and empirical evidence indicate that vaping is 99% less harmful than cigarette smoking (since several dozen batteries or rechargers have exploded, and one child purportedly died from drinking e-liquid), I'm still very pleased that PHE has stated the vaping is 95% less harmful than cigarette smoking (although I wish PHE would have stated vaping is at least 95% less harmful than cigarette smoking).
We now have a situation in the UK (which is considered the second most influential country next to the US for scientific, medical and public health expertise) where a growing majority of the public health community now supports vaping.
Interestingly, it took a repeat of false and defamatory allegations by McKee and Capewill in a second medical journal to convince some of these UK public health groups to publicly defend PHE and publicly support vaping.