A very nice news piece. I think you presented yourself as a very calm, sane, matter of fact person. I liked it.
Unless this piece somehow makes PureSmoker a target, I don't see how advertising such as that ever hurts a business. But.. this is a tricky business right now, and sometimes, flying under the radar is best.
In my opinion, considering everything I just said, I think you presented the best possible look for yourself and the product.
--Lucy