To me it's not an e-hookah unless it actually looks like a proper hookah, and it's never an, um, analog hookah. I don't really care if the term e-hookah catches on, what bothers me is that people seems to think that an e-cig and PV and vape pen and e-hookah are not all the same thing. I worry that there's stupid people out there that just assume "this has nicotine and this doesn't" without reading the labeling on what they're buying. Some people aren't bright, they'll argue that their gas station "vape pen" is not fundamentally the same as a disposable Blucig. Maybe some of those people actually work behind the counter and don't bother to check IDs. I also worry that people use this term because PVs are less harmful than cigarettes, cuz I've met many people that seem to think shisha is not bad for you.
I always loved the social aspect of just sitting around and sharing a hookah with friends, but I was a smoker and never assumed it was any better for me than cigarettes. I grew up around a few hookah users, and it was always presented as tobacco smoking, not for children but more dignified than sharing a cigarette on a porch. I've met several younger people, as in just old enough to smoke legally, that seem to think they aren't harming themselves at all since it's water cooled or some nonsense. Some think non-tobacco shisha or cigarettes are 100% safe, even though logically your lungs don't want to inhale burning sage and rosehips. I think the comparison comes from vapor and shisha in a hookah usually being both flavored and not something that will choke a non-cigarette smoker. I am fine with people enjoying shisha, I probably will miss that more than cigarettes in the long run, but I'm not comfortable with people thinking since vaping is safer than cigarettes and e-cigs are called e-hookahs, then hookahs must be just as safe as vaping.