Reynolds settles lawsuit with e-cigarette company over trademark infringements

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Bill Godshall

Executive Director<br/> Smokefree Pennsylvania
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This is why its NOT a good idea to infringe upon someone else's trademarks.
Business: Washington Post Business Page, Business News



Under terms of the judgment, Thompson is barred from any use of Reynolds trademarks including Barclay, Belair, Capri, Carlton, Doral, Eclipse, GPC, Lucky Strike, Misty, Monarch, More, Now, Pall Mall, Tareyton, Vantage, Viceroy, Vuse and Winston, in addition to the other marks previously mentioned.
The parties agreed to a consent judgment that can’t be appealed. In addition to the bar on the use of Reynolds marks, Thompson is also required to pay the tobacco company an undisclosed amount of money.
 

Bill Godshall

Executive Director<br/> Smokefree Pennsylvania
ECF Veteran
Apr 2, 2009
5,171
13,288
67
Large tobacco companies tend to send letters to Trademark violators requesting them to cease and desist.

But if the violator continues violating a Trademark, copyright or other IP, then a lawsuit is filed. And once a lawsuit is filed, the plaintiff is not only going to try to stop the violations from continuing, but they'll also try to recoup their legal costs from the defendant. Loser pays.
 

glowplug

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Bill, I have a question. If it is alright to use the trademarked name in perfume-alikes, why not in vape-alikes? They say things like: If you like (J Lo's Glow, Estee Lauder's White Linen etc.), you will love (.....). It is also used all over generic OTC meds: Same active ingredient as Claritin or whatever. Is it just because this guy used the actual trademarked name to label his flavors? If so, I think he is, perhaps, in need of a slap upside the head with the reality paddle! It is common knowledge that trademark means trademark and infringement gets a person in trouble.
 
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