Words are definitely triggers for a lot of reflex elbow jerk verbal reactions. I think the word cigarette is associated with "nicotine" which is "bad for you". Actually, nicotine is addictive but it isn't bad for you per se. How many ANTZ fanatics could you get past even that first concept? Arsenic and all the other delights they cram into 1 roll of cigarette tobacco paper are actually very very bad for you, nonetheless the average holier than thou numbskull isn't going to get past the words nicotine, cigarette and bad for you, as to them they are synonomous. However nicotine is being used to treat Alzheimers, Parkinsons and I'm sure many other real medical conditions. Similarly PG is used in asthma inhalers - I'm sure folk will correct me as to the above two statements if I misidentified them. Living in Hawaii, Volcano e-cigs has done extensive advertising plus the Asian population especially are very open to new gadgetry, so I haven't encountered any hostility. If anyone does ask (and most folk just ask if its an electronic cigarette, I tell them its my quit stick. If they want to know more, I'll tell them more. But then being a middle aged female in professional working attire doesn't generally lend itself to my useage being an evil or naughty thingamajig. Most are very impressed by them. A few thoughts for what they're worth...