I remember Jensen speakers. They were the standard in guitar amps (and still are). Then, JB Lansing speakers with the metal voice coil cover that enhanced the high freq range became the upgrade for Jensens. Then, the market growth enticed other brands to develop new products.
The battery market is driven by radio control and flashlight hobbyists these days. Ecigs are catching up just by sheer numbers. We are using batteries that were first used by high intensity flashlight hobbyists and police officers. I was looking at LED flashlights the other day in Walmart and saw one that was rated over 1000 lumens. That's equal to a 60 watt tungsten/florescent in point source mode enhanced by a reflector. It made a brilliant bluish white round spot on the floor in test mode at the store. When you use that kind of equipment you want batteries that last. The battery industry responded and was boosted further by ecig users.
If you want to look at flashlight enthusiast conversations, try
www.candlepowerforums.com. The talk batteries, run tests with graphs, and have flashlight shootouts where they photograph their lights shined on test patterns in the dark, monitored by test equipment that measure brightness and spot size at a given distance.