This will be slightly OT, but ties into why I take the position I do. Vaping in America is not smoking cessation, if it were, it would be in the hands of BP and no one wants that. We also don't really want vaping to be a tobacco product, both because tobacco control regulation is oppressive, and we don't want BT to have control of vaping either. We need vaping to be something completely different. The government, and even the general(non-smoking) public, are not interested in a lower risk tobacco option, they like having the demonized smokers that pay for everything, whether they know it or not. Vaping has to be able to stand, on it's own merits, and be generally recognized as safe, otherwise we lose. If all you can say is, it's safer than smoking, all you're going to get back is "so are the FDA approved quit methods." If you want it to be recognized as a non-tobacco product, stop comparing it to tobacco products.
Yes, the fact that once you start vaping you are likely to cut down your tobacco consumption, or quit it altogether, is great and it's a good reason for people to pick up vaping. It cannot be the only merit though, otherwise we're back in the circular realm of "is it smoking cessation?"