I was going to reply to telsie's post myself. But yours will actually do better. I always thought they stated the actual nicotine amount in the cigarette? It seems since the cigarette is a constant. There are X grams of tobacco which contain an average of Xmg nicotine per Xg of tobacco leading to Xmg per cigarette. We all know body chemistries are different, how would they mandate cigarettes report the amount of nicotine that enters one's blood stream when they do not know how fast it is going to be absorbed, and how much is going to be absorbed.
Now I understand an average, you quote 10%, but how does one take an average and compound that with an average over such small quantities and expect any real sort resolution to the results. The concentration of nicotine varies within the tobacco leaf itself. They have no way to accurately determine the actual nicotine level in a cigarette. But they can determine a fairly close approximation of how much nicotine is in a cigarette. And then to take that approximation and be like, your body see's this much nicotine. That is scientifically irresponsible.
Lastly, given that 100g of tobacco yields about 3g of nicotine (discovered through research of nicotine purification, I can link if requested). or approximately a 6.5oz can of rolling tobacco (A little more than a carton from experiences as a smoker) this comes out to be about 15mg per cigarette.
========== <- skid marks
FTC has testified about its methodology in determining the levels of tar and nicotine in cigarettes:
http:www.ftc.gov opa 2007 11 tar.shtm
So the FTC admits that having a machine smoke and measuring what is inside the machine is not good. Mind you the FTC measurements are what is available to the lungs to be absorbed into the blood stream.
I hate getting thrown for a loop like that lol. I was wrong for the right reasons.
So how can we accurately determine what our lungs see in different instances between smoking and vaping?