Another note about microcoils and the sub-ohm crowd.... i.e. why is it so popular there?
Two things:
First, when people say sub-ohm, really what they are saying is high power vaping generally.... high teens to 30 and beyond. That is quite a bit of heat in a small space. Microcoils do two things.. first, it exposes more wire to juice, more vapor... and it distributes that heat over a larger area... more vapor. Basically, more vapor.
Second... the sub-ohm crowd tends to be on the 'bleeding edge' of vaping tech, fiddling with any and all new tricks and techniques in an attempt to get, well, more.

The 'microcoil' trend dovetails nicely into what a sub-ohm vaper is trying to accomplish, hence the popularity.
But there are plenty of people with higher resistance stuff running micros. It's like tubocharging your vape... You can run a 2+ ohm microcoil that rocks and rolls at 'tame' power levels... 8 or 9w... Giving a lower-resistance experience (talked about at length in the micro thread), but cooler and completely regulated mod-friendly. My micro'd IGO at 10w puts out a vape that can hold it's own against the 18w vape on my mech-driven RSST.
It isn't necessarily as popular as the wire for the higher resistance stuff is a little bit trickier to work into a micro (32g is pretty springy and not as easy to shape as, say, 28g)