I think ecigs are great, but i'm very careful about drawing to much attention. We can say what we like about the social animal called "human beings", but in alot of cases we jump first and ask questions later. If it looks like a cigarette it must be a cigarette and will step on you first and sort it out later. One thing I've noticed is how easy it is to through people off with just the addition of a blue LED in my black battery over the red LED in my white one's If the light is red it's a dirty look if it's blue it's a curious look and there is a big difference. I'll be phasing out my red LED for blue in the future. I've also gone as far as selecting juices that don't produce as much vapor for public use. I'd much rather change a persons perception to what's going on then to have the confrontation. People don't mind their own business anymore and i don't feel like going to jail if some fool decided to put his hands on me if he thought i was smoking in public.