Epheon, for whatever it's worth, I personally taste tested and approved all the recent new flavors, including the cinnamon roll, spiced cider, and the pumpkin pie.
I definitely taste a baked goods flavor in the cinnamon roll, not just cinnamon. And it's very different from the cinnamon in the Red Hot Candy, which is based on cinnamon oil, not on cinnamon stick. You aren't the only one who tastes the cinnamon, and not the roll, though. But by the same token, plenty of people do taste the roll, and some taste the roll and not the cinnamon. So I am afraid that is just subjective perception.
The spiced cider may be too high in spices and not high enough in apple cider flavor, and that's certainly the most common evaluation of it. But that was actually what I was going for. That's how I always made mine, and how my Dad made it when I was a kid. Maybe I should have called it Mulled Cider instead. BUt that's a matter of expectation, not anything wrong with the flavor itself.
I do however think you have a point about the pumpkin pie, I was not totally happy with that, and feel like it's like a grocery store pumpkin pie, or frozen pumpkin pie, not the fresh baked flavor I wanted. Had I more time to get it out, I probably would have had that reworked. And since very few people have said they liked it, I have to accept responsibility for that. Mea Culpa.
But again, there is subjective perception at play, because I do taste the spices, and it doesn't taste like raw pumpkin to me. And most people's complaint about it is that all they taste is spice, and they don't taste pumpkin at all.
As Addrenalynn pointed out in the "Is flavor subjective" thread our actual tastebuds really only taste a few elements of the flavor. The rest comes from our nose, and even more from our neurological processing. And so ultimately tastes are always very very subjective, and very different from individual to individual.